Privacy policy

We protect your personal integrity and strive to always safeguard your personal data in the best possible way and to comply with applicable laws and regulations governing personal data protection. This policy will help you understand what personal data we collect, how it is used and what procedures we apply to your personal data.

Also read our terms of purchase.


VM International AB is the data controller.
Corporate identity number: 556633-4149

Åsvägen 11
13836 Älta


The personal data we process is, among other things:

(a) the information you provide us through forms on the website (“Website”), such as by signing up, applying for subscription, uploading material or applying for other services,

(b) details of purchases you make through our Website and about the fulfillment of your orders, and

(c) information about your visits to the Website, such as traffic data, location data, weblogs and other communication data (whether this is needed for our invoicing or not), and about the resources you get access to.

If you choose to respond to one of our surveys, we will process the collected information and, if you contact us, we may document the correspondence.


Your personal data is used, among other things, to:

(a) display material on the Website in a manner appropriate for you,

(b) fulfill our obligations under our agreement with you,

(c) provide interactive parts of our service,

(d) notify you of changes in our services,

(e) produce market and consumer statistics, as well as

(f) contact you for direct marketing purposes (see section 4).

This may also include interlinking, both within and outside the EEA, with other records and that your personal data is transferred to other companies within our group and to our partners and advertisers (see paragraph 7 below).


We may use your information to inform you about goods and services that we believe may be of interest to you and we may also allow third parties to use your information for such purposes. Such information will be notified by e-mail, text or telephone only if you have approved it or if we previously sold similar goods or services to you and you do not object to such information by checking the relevant box when registering etc. or by sending a cancellation to VM International AB, 120 65 Stockholm or

According to paragraph 11 of the Personal Data Act, your personal data may not be processed for direct marketing purposes after you have notified in writing that you oppose such processing. Such notification may be made to any of the addresses listed in the paragraph above.


We collect information about your computer, such as your IP address, operating system, and browser type, for system administration, and to report aggregated information to our advertisers in the form of statistics about our visitors’ actions and browsing patterns (without identifying individuals).

For the same purpose, we collect information about your general Internet usage by means of so called cookies. Cookies are small text files stored on your computer, which may be used to track what the visitor does on the Website.

We also use cookies to improve and customize the Website. Cookies help us, among other things, to:

(a) estimate the amount of visitors and their usage patterns,

(b) save information about your settings,

(c) customize the Website according to your wishes, choices and interests,

(d) increase the speed of your searches, and

(e) recognize you when you return to the Webpage.
If you do not want to accept cookies, your browser may be configured to automatically deny cookies to be stored or inform you each time a site requests a cookie to be stored. Previously stored cookies may also be deleted through the browser. See the browser’s help pages for more information.

If you did not change your browser’s settings to deny cookies, our system will place cookies on your computer when visiting the Website. Please note that if you choose to deny cookies, functionality may be restricted on parts of the Website.


We may provide your personal data to other companies in our group. We may also disclose your personal data to third parties if:

(a) we sell or purchase a business or asset, whereby we may display your data to a potential seller or buyer of such a business or asset.

(b) we or any substantial part of our assets are acquired by a third party, with personal data being one of the transferred assets,

(c) we have to disclose your information in order to fulfill a legal obligation or to protect our, our customers’ or others’ rights, access, or security. This includes the exchange of data with other companies to counter fraud or to limit credit risk.

We provide aggregated data to our advertisers – not information at the individual level (for example, we may inform them that 500 men under the age of 30 have clicked on their advertisement on a given day). We may also use such information to help our advertisers reach the target audience they’re aiming for (e.g. women in a certain city). We may use your personal data to cater to our advertisers’ wishes of showing their advertisements to such an audience.


Personal data collected from you may be transferred to countries outside the European Economic Area (EEA). The data may for example be processed by non-EEA staff, our employees or employees of our suppliers who work to complete your order, process your payment information or provide support services, etc.

By submitting your personal data to us, you agree that we transmit and process your information as per the above paragraph. We will however take reasonable steps to protect your personal data.


If we have given you a password (or if you have chosen one) that gives you access to specific parts of the Website, you are responsible for keeping the password confidential and not sharing it with anyone.

Transfers over the Internet are unfortunately not entirely secure. While we do our best to protect your data, we cannot guarantee the security of data transferred to the Website; all transfers are made at your own risk. Once we receive data, we will take steps to prevent unauthorized access.


You have the right, under paragraph 26 of the Personal Data Act, to be informed, free of charge, once every calendar year, of the personal data we process about you. If you would like such information, please send a written, signed request to VM International AB, 120 65 Stockholm.

If your personal data is processed in violation of the Personal Information Act, you may, in accordance with paragraph 28 of the Personal Information Act, request that the personal data be corrected, blocked or deleted.


The Website may contain links to websites operated by one of our partners, advertisers, or group companies or by other third parties. Please note that these websites may have their own privacy policies and that we are not responsible for these. Read these privacy policies before leaving personal data to such websites.


Additions and changes to this policy will be published on this page and will, when deemed appropriate, also be sent to you by email.


You are welcome to ask questions and comment on this policy by sending a message to VM International AB, 120 65 Stockholm or


Your email address will not be published.